TikTok Offers Users Hundreds of Dollars to Spend Time on App and Promote Shopping
TikTok is offering users hundreds of US dollars to spend time in the app, invite friends to join, and purchase products on TikTok Shop, in an effort to expand the business as quickly as possible ahead of its possible ban in the US.
New Limited Time Offer
TikTok users recently began seeing a new “limited time offer”, which compensates them in the form of TikTok Shop credits. The promotions are appearing on TikTokers’ “For You” page, the main feed they see when they open the app. On Friday (Dec 6), a major court ruling upheld a law that could ban TikTok nationwide as soon as January.
Earning Opportunities
Users can earn US$50 for recruiting first-timers to sign up for TikTok and unlock an additional US$350 in bonuses if they bring in more. They can also make money by checking into the app every day for a week, and by scrolling through 10 TikTok Shop items five times per week. Those who click through the offer can score an additional US$80 in coupons to spend after making a purchase on TikTok Shop.
TikTok’s Growth Plans
TikTok did not immediately respond to a request for comment. The app, owned by China-based ByteDance, has been working to boost users’ time spent and develop shopping habits ahead of its possible ban. Earlier this year, in a separate move to capture new users, TikTok started requiring people to download the app if they want to watch TikTok videos others share. President Joe Biden signed a law in April requiring ByteDance to sell the app to an American owner by Jan 19 to address national security concerns or face a ban.
Regulatory Roadblocks
Regulatory roadblocks have done little to slow down ByteDance’s growth plans. The company had aimed to increase the volume of merchandise sold on the app through TikTok Shop ten-fold, to US$17.5 billion, Bloomberg reported in January. ByteDance has only increased its ambitions since. TikTok Shop tripled its US sales to more than US$100 million on Black Friday. Shop also went live in Spain on Tuesday, its first stop on a wider European rollout.
Conclusion
TikTok’s latest move is a clear attempt to boost user engagement and drive sales ahead of the possible ban in the US. With hundreds of dollars on offer, users are incentivized to spend more time on the app, invite friends to join, and make purchases on TikTok Shop.
FAQs
Q: What is the new limited time offer on TikTok?
A: The offer compensates users in the form of TikTok Shop credits for spending time on the app, inviting friends to join, and making purchases on TikTok Shop.
Q: How can users earn money on TikTok?
A: Users can earn US$50 for recruiting first-timers to sign up for TikTok, unlock additional bonuses for bringing in more users, and earn rewards for checking into the app and scrolling through TikTok Shop items.
Q: What is the purpose of TikTok’s latest move?
A: The move is an attempt to expand the business as quickly as possible ahead of its possible ban in the US, by boosting user engagement and driving sales on TikTok Shop.
