Superior Customer Experience Awaits: Macrovalue’s Elevate Store in Singapore

Economies of Scale and Superior Customer Service: Cold Storage and Giant’s New Strategy

Acquirer’s Ambition

As the acquirer reaps economies of scale from larger import volumes, consumers can expect cheaper prices and a wider range of products.

Unique Selling Proposition

The co-owner of Malaysian retail group Macrovalue, Andrew Lim, believes that Cold Storage and Giant will set themselves apart from their competitors by providing "superior" customer service and elevated offerings. In an interview, Lim emphasized the importance of building better relationships with customers and "humanising" the grocery shopping experience.

Humanizing the Grocery Shopping Experience

Lim emphasized that customers want to be recognized and treated as individuals, rather than just units of consumption. He believes that by investing in staff training, Cold Storage and Giant can achieve this goal. "You don’t want to go somewhere in a hypermarket and be treated like a unit of consumption," he said.

Deal Announcement

On Monday, Singapore Exchange-listed DFI Retail Group announced that it would sell all its Cold Storage and Giant stores in Singapore, as well as two distribution centers, to Macrovalue for S$125 million.

Conclusion

As the new owners of Cold Storage and Giant, Macrovalue is committed to providing a unique shopping experience that sets them apart from their competitors. By focusing on superior customer service and elevated offerings, they aim to build strong relationships with their customers and make them feel recognized and valued.

Frequently Asked Questions

Q: What is the acquisition price of Cold Storage and Giant?
A: The acquisition price is S$125 million.

Q: What is the strategy of the new owners, Macrovalue?
A: The new owners plan to focus on providing superior customer service and elevated offerings to set themselves apart from their competitors.

Q: How will Macrovalue achieve this goal?
A: By investing in staff training and building better relationships with customers, Macrovalue aims to humanize the grocery shopping experience and make customers feel recognized and valued.