Apple Sales Fall Amidst Increased Competition in China
Apple sales fell year-over-year by double-digit percentages during China’s Singles’ Day shopping festival, while Huawei’s sales increased by 7%, and Xiaomi’s sales declined by 6%, according to Counterpoint Research.
Reasons Behind Apple’s Decline
Counterpoint Research attributed Apple’s decline to the launch of numerous rival smartphones around the event, describing it as an “abnormally high” number. This led to increased competition for Apple, which typically dominates the premium smartphone market.
Huawei’s Growth
Huawei, Apple’s main rival in China, recorded 7% sales growth during the festival, driven by price cuts on its Pura 70 and Mate 60 models. This growth comes as Huawei has been recovering strongly in the premium segment.
Xiaomi’s Decline
Xiaomi also saw its sales decline, with volumes falling 6%. However, it’s worth noting that Xiaomi was the only major Chinese OEM to launch its latest flagships ahead of the festival last year.
Impact on Smartphone Sales in China
Overall, smartphone sales in China during the event fell 9% year-on-year due to a slowing economy, which weighed on consumer enthusiasm despite promotions. Apple’s performance underscores the growing competition it faces in the world’s largest smartphone market.
Apple’s Response
Apple has since responded with multiple discount campaigns to boost sales. The iPhone 16 Pro and the iPhone 16 Pro Max were the festival’s best-selling models, according to Counterpoint Research.
Conclusion
Apple’s decline in sales during China’s Singles’ Day shopping festival highlights the increasing competition it faces in the Chinese market. Huawei’s growth and Xiaomi’s decline demonstrate the shifting dynamics of the smartphone market in China. As the market continues to evolve, it remains to be seen how Apple will adapt to the changing landscape.
FAQs
Q: Why did Apple’s sales decline during the Singles’ Day festival?
A: Apple’s sales decline was attributed to the launch of numerous rival smartphones around the event, which increased competition for the company.
Q: Which smartphone models were the best-selling during the festival?
A: The iPhone 16 Pro and the iPhone 16 Pro Max were the festival’s best-selling models, according to Counterpoint Research.
Q: How did Huawei’s sales perform during the festival?
A: Huawei recorded 7% sales growth during the festival, driven by price cuts on its Pura 70 and Mate 60 models.
Q: Why did Xiaomi’s sales decline?
A: Xiaomi’s sales decline was attributed to the launch of new smartphones by other Chinese OEMs, which increased competition for the company.
