Singapore-based TikTok-like app gains traction in US

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Likee: A Rising Star in the Social Media Landscape

Overview

Likee, a popular short-form video-sharing platform, has been gaining traction globally, particularly outside the US. As of November, it boasts an impressive 33.9 million monthly users, making it a significant player in the social media landscape.

A Brief History

Launched in 2016, Likee started as a small startup with a focus on short-form videos. The platform quickly gained popularity in Asia, particularly in Indonesia, Thailand, and the Philippines, where it became a go-to platform for users to create and share bite-sized content.

User Demographics

Likee’s user base is predominantly outside the US, with a strong presence in Southeast Asia, Latin America, and the Middle East. The platform’s demographics are characterized by a younger population, with a majority of users falling between the ages of 16 and 24.

Key Features

Likee’s success can be attributed to its unique features, which set it apart from other social media platforms. Some of its key features include:

* Short-form videos: Likee is focused on short-form content, making it easy for users to create and consume content on-the-go.
* Creative tools: The platform offers a range of creative tools, including filters, effects, and editing options, allowing users to customize their content.
* Community engagement: Likee’s comment section is designed to facilitate engagement, with features like live streaming and real-time commenting.

Why Likee is Gaining Popularity

So, why is Likee gaining popularity? Here are a few reasons:

*

Short-form content is in demand

In today’s fast-paced world, users are looking for bite-sized content that they can quickly consume and share.
*

Creative freedom

Likee’s creative tools and editing options give users the freedom to express themselves in a unique and creative way.
*

Community engagement

Likee’s comment section and live streaming features encourage users to engage with each other, creating a sense of community.

Conclusion

Likee’s success is a testament to the growing demand for short-form content and the desire for creative freedom. With its strong presence outside the US, Likee is a rising star in the social media landscape, and its future looks promising.

FAQs

Q: What is Likee?

A: Likee is a short-form video-sharing platform that allows users to create and share bite-sized content.

Q: How many monthly users does Likee have?

A: As of November, Likee has 33.9 million monthly users.

Q: Who is Likee popular among?

A: Likee is popular among a younger population, with a majority of users falling between the ages of 16 and 24.

Q: What sets Likee apart from other social media platforms?

A: Likee’s short-form content and creative tools set it apart from other social media platforms, offering users a unique way to create and share content.

Angela Lee
Angela Lee
Director of Research

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