Shein Vendors Fear Thin Margins Will Vanish Under New US Postal Service Rules

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The US Postal Service’s Flip-Flop on Inbound International Packages from China and Hong Kong

Chinese Retailers in Disarray as US Postal Service Reverses Decision on Suspended Shipments

The US Postal Service’s sudden decision to suspend some international packages from China and Hong Kong has sent shockwaves through the e-commerce industry, particularly among Chinese retailers that rely heavily on platforms like Shein and PDD Holdings’ Temu. The move is a direct result of President Donald Trump’s decision to revoke a "de minimis" rule for China, which allowed small packages under $800 to enter the US duty-free.

What’s at Stake?

The exemption, often used by Chinese e-commerce companies, was scrapped as part of a new 10% tariff on goods from China and Hong Kong, which took effect on February 4. The move is expected to harm the North American business of Chinese online retailers, potentially leading to factory closures and higher costs for shoppers.

Industry Experts Weigh In

Andy Guo, an online retailer of electronics products and founder of Waimaojia, a media platform for the cross-border e-commerce industry, warned that the harm of the small-parcel suspension would be devastating to online platforms like Temu and Shein, as well as small factories. He emphasized that Chinese online retailers are already feeling the pressure, with many anticipating such retaliation since May, when US customs suspended multiple brokers from importing small packages without paying duties and taxes.

Consequences of Suspension of Small-Package Shipments

If the suspension is implemented, some experts predict that small factories may be forced to close within three months, resulting in serious shipping delays and a wave of factory closures. This could lead to higher costs for consumers, particularly for low-value products like socks, fashion accessories, and other daily goods.

What’s Next?

As the situation remains uncertain, Chinese online retailers are urging the government to announce measures to combat the negative impact of the small-parcel suspension. Meanwhile, Temu-owner PDD Holdings’ American Depository Receipts fell as much as 4.6% in early New York trading.

Frequently Asked Questions

Q: What is the "de minimis" rule?
A: The "de minimis" rule refers to a long-standing exemption that allowed small packages under $800 to enter the US duty-free.

Q: What is the impact of the suspension of small-parcel shipments?
A: The suspension could lead to factory closures, higher costs for consumers, and potential disruptions in the supply chain.

Q: How will this affect Chinese online retailers?
A: Chinese online retailers, such as Shein and Temu, are expected to be severely impacted, potentially leading to reduced sales and increased costs for consumers.

Q: What is the current situation for Chinese exporters?
A: Chinese exporters are already feeling the pressure from the US tariffs and the potential suspension of small-parcel shipments, which could lead to serious shipping delays and a wave of factory closures.

Angela Lee
Angela Lee
Director of Research

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