Short Video Platform 17LIVE Aims to Compete with YouTube and TikTok
CEO Jiang Honghui believes that the company can compete with YouTube and TikTok by playing to its niches.
A Niche Focused Approach
17LIVE, a relatively new short video platform, is looking to carve out a niche for itself in the competitive world of short-form video sharing. In an interview, CEO Jiang Honghui revealed that the company’s strategy is to focus on specific niches and communities, rather than trying to be all things to all people.
Targeting Specific Audiences
17LIVE is targeting specific audiences, such as gamers, beauty enthusiasts, and international students, with content that is tailored to their interests. This approach allows the platform to build a loyal following and establish itself as a go-to destination for these niches.
Quality over Quantity
Rather than trying to compete with the sheer volume of content on YouTube and TikTok, 17LIVE is focusing on quality over quantity. The platform is curating high-quality content from creators and influencers, and using AI technology to help them reach a wider audience.
Strong Community Building
17LIVE is also placing a strong emphasis on community building, with features such as live streaming and real-time engagement tools. This allows creators to connect with their audiences and build a loyal following.
Conclusion
17LIVE’s strategy of focusing on specific niches and communities, and prioritizing quality over quantity, may be just what it needs to succeed in a crowded market. By targeting specific audiences and building a strong community, the platform may be able to carve out a unique place for itself in the world of short-form video sharing.
FAQs
Q: How does 17LIVE plan to compete with YouTube and TikTok?
A: By focusing on specific niches and communities, and prioritizing quality over quantity.
Q: What kind of content can I expect to find on 17LIVE?
A: 17LIVE features a wide range of content, including gaming, beauty, and educational videos.
Q: Is 17LIVE available globally?
A: Yes, 17LIVE is available globally, with content available in multiple languages.
Q: Can I monetize my content on 17LIVE?
A: Yes, 17LIVE offers a variety of monetization options for creators, including ad revenue sharing and sponsored content opportunities.
