Samsung CEO touts AI fridges and washers

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Samsung Ramps Up Investment in Artificial Intelligence for Consumer Electronics

Samsung Electronics is ramping up investment in artificial intelligence (AI) for consumer electronics, betting on its ubiquitous presence in gadgets from smartphones to TVs to help it stake out a spot in the AI arena.

Samsung’s Unique Market Position

Samsung is counting on its unique market position as a leader in not just mobile devices but also home appliances such as refrigerators and washers, chief executive officer Han Jong-Hee said in an interview at CES in Las Vegas. The company wants to better connect the half-billion devices it sells every year to help make up for missteps that have cost it the lead against big tech rivals in areas such as top-end memory and generative AI.

Samsung’s Smart Home Technology

Unlike rivals Apple, Amazon.com and Alphabet’s Google, Samsung’s home connectivity hubs are built directly into appliances consumers are buying anyway. Under Han’s leadership, the company has been installing AI chips in its fridges, washing machines and robot vacuum cleaners.

New AI Initiative for TVs

“Ultimately, our goal is to create new products that people have not experienced before,” said Han, a 36-year Samsung veteran who is widely credited for securing Samsung’s position as the world’s top TV seller over nearly two decades. Samsung also announced a new AI initiative for TVs, which will compete with Google’s TV software and offer real-time translation, content analysis and audio and video enhancements powered by AI.

Investment in AI Research and Development

AI accounts for the biggest chunk of research and development spending by Samsung outside of semiconductors, and Han plans to significantly step up that investment this year and beyond. He declined to specify Samsung’s spending, but said the company is buying graphics cards from Nvidia and Advanced Micro Devices for the buildup of several major data centres in Korea.

Conclusion

Samsung’s investment in AI is a strategic move to strengthen its position in the consumer electronics market. With its unique market position and smart home technology, the company is well-positioned to take advantage of the growing demand for AI-powered devices.

Frequently Asked Questions

Q: What is Samsung’s goal with its AI investment?

A: Samsung’s goal is to create new products that people have not experienced before, and to strengthen its position in the consumer electronics market.

Q: What is Samsung’s smart home technology?

A: Samsung’s smart home technology is built directly into appliances, allowing consumers to connect their devices and control their homes with ease.

Q: What is Samsung’s new AI initiative for TVs?

A: Samsung’s new AI initiative for TVs will offer real-time translation, content analysis, and audio and video enhancements powered by AI, competing with Google’s TV software.

Angela Lee
Angela Lee
Director of Research

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