Metallica to Debut Immersive Concert Film on Apple Vision Pro

Metallica to Debut Concert Film on Apple’s Vision Pro Headset

Concert Details

Metallica, one of the best-selling heavy metal bands in the world, has announced plans to debut a concert film on Apple’s Vision Pro headset. The self-titled, 26-minute film was shot in Mexico City and will be available as a demo in Apple Store locations worldwide on March 14.

Concert Highlights

The concert film features renditions of hit songs such as "Whiplash" and "Enter Sandman." Apple positioned cameras within the band’s mosh pit, known to fans as the "snake pit," to provide an immersive experience.

Artist Insights

Lars Ulrich, the group’s drummer, spoke about the project at the South by Southwest Conference in Austin on Tuesday with Zane Lowe, Apple Music’s global creative director. "It seemed like the perfect marriage to do this with you guys because of that thing about being immersive and in it," Ulrich said. "We have always been interested in pushing the boundaries."

Apple’s Concert Footage

Apple previously debuted concert footage from The Weeknd in November and British artist Raye. The company is also exploring other ways to showcase live music, including virtual reality experiences.

Metallica’s History with Apple

Metallica was initially reluctant to embrace music streaming, suing song-sharing platform Napster and adding its music to Apple’s iTunes store in 2006, long after the service had been established.

New Partnerships

At the conference, Ulrich discussed other ways the band is engaging with fans, including collaborations with Billabong surfwear, Dr. Marten’s shoes, and the video game Fortnite.

Conclusion

Metallica’s concert film on Apple’s Vision Pro headset offers a unique experience for fans, providing an immersive and engaging way to experience the band’s music. With the band’s history of innovation and experimentation, this move is a natural step in their evolution.

FAQs

Q: When will the concert film be available?
A: The concert film will be available as a demo in Apple Store locations worldwide on March 14.

Q: What songs will be featured in the concert film?
A: The film will feature renditions of hit songs such as "Whiplash" and "Enter Sandman."

Q: How long is the concert film?
A: The concert film is 26 minutes long.

Q: What is the purpose of the concert film?
A: The concert film is an immersive experience designed to showcase Metallica’s music in a new and innovative way.