Consolidation May Not Revive Mobile Revenues

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Intense Competition for Mobile Revenues Among Singapore’s Telcos

COMPETITION for mobile revenues among Singapore’s telcos has been intense, and it appears that prices for mobile phone plans have yet to find a bottom.

Price Tumbles Since MVNO Launch

Prices have been tumbling since mobile virtual network operator (MVNO) Circles.Life was launched on telco M1’s network in 2016.

Aggressive Pricing Strategies

More recently, Eight – an MVNO that runs on StarHub’s network – offered 88,888 free SIM cards with 88 gigabytes (GB) of data for 88 days. Since October, the company has been offering 228 GB of mobile data for S$8 a month.

Conclusion

The intense competition among Singapore’s telcos has led to a downward spiral in mobile phone plan prices. It remains to be seen when prices will bottom out and stabilize.

FAQs

Q: What is an MVNO?
A: An MVNO is a mobile virtual network operator that uses an existing network infrastructure to provide mobile services.

Q: Who is Circles.Life?
A: Circles.Life is a mobile virtual network operator that runs on M1’s network.

Q: What is Eight’s mobile data offer?
A: Eight is offering 228 GB of mobile data for S$8 a month.

Q: How long has the price competition been going on?
A: The price competition among Singapore’s telcos has been intense since the launch of Circles.Life in 2016.

Copyright SPH Media. All rights reserved.

Angela Lee
Angela Lee
Director of Research

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